HED Keratin Formula for Coarse or Resistant Hair

Sleek Control for Strong, Thick Textures

Designed for clients with coarse, dense, or unruly textures, our HED keratin formula delivers powerful smoothing with lasting shine. Crafted by our expert stylists for maximum manageability without harsh chemicals.

Request An Appointment

HED Formula Keratin Treatment Pricing West Hollywood

Discover the HED Formula Keratin Treatment — a luxury salon-grade, formaldehyde-free smoothing system that delivers up to 12 weeks of frizz control, shine, and manageability while maintaining hair health and strength.

  • HED Professional Smoothing Treatment

    $350+

    Hair Education Defined

    A luxury keratin-based smoothing system designed to transform texture, eliminate frizz, and enhance lasting shine. Safe for color-treated hair.

    Preferred Rate: $325+ (with 2+ services or new client referral)

Add-On Services
Request Appointment

All appointments require a deposit and are subject to our cancellation policy.

Scroll to Top

REQUEST YOUR APPOINTMENT

All appointments are personally reviewed and confirmed to ensure the highest level of service and attention. You’ll receive a confirmation and deposit request if your appointment is approved.

Haircuts

BLONDE SERVICES

Balayage & Specialty Color

GRAY COVERAGE & BLENDING

COLOR CORRECTION

Smoothing Treatments

ENHANCEMENTS (OPTIONAL ADD-ONS)

Referral Pair Offer: Please include your friend’s name & email in the Notes field when booking.”

THE JOHN FRANCIS BEAUTY PRIVILEGE GUIDE

Welcome to an exclusive tier of rewards designed to thank you for your loyalty and referrals.
Our Privilege Guide ensures that your commitment to John Francis Beauty is met with thoughtful appreciation.

PREFERRED RATE ACCESS

Receive our Preferred Rate when you:

  • Book 2 or more services in a single visit.
  • Refer a new client to John Francis Beauty.
  • Visit at least 5x per year (every 10 weeks or less).
  • Visit 4x per year and pay in cash.

REFERRAL REWARD

When your referred guest books and completes their first service, you’ll enjoy your Preferred Rate AND an additional reward on your next visit.

HIGH-VALUE PACKAGES

Examples:

  • High Value: Proper Haircut ($300) + Full Highlights ($450) — Preferred Rate savings: $50+
  • Entry Level: Men’s Precision Haircut ($145) + Bond Protector ($65) — Preferred Rate savings: $15

BONUS REWARD

Book 3 or more services in one visit and receive a complimentary Bond Protector Treatment in addition to your Preferred Rate.

THE FINE PRINT

  • Preferred Rate rewards apply to qualifying services only.
  • All rewards are non-transferable and must be redeemed at time of service.
  • Consultation fees are non-refundable but may be applied toward same-day services.