Bleach & Tone Platinum Blonde
West Hollywood

Icy brilliance for bold transformations

Transform your look with bold platinum blonde services in West Hollywood. John Francis, master hair colorist, delivers striking clarity and icy brilliance through bleach & tone and platinum card techniques.
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Platinum Blonding Pricing West Hollywood

Explore professional blonding services that deliver bold, all-over lightening and precision toning for a flawless platinum finish.
For advanced lightening or corrective work, explore our Beverly Hills Blonde and color correction services.

  • Bleach & Tone (Global Blonde)

    $600+

    Striking Clarity – Icy, Striking Transformation

    A full transformation that lightens hair from roots to ends in one process, followed by a precision toner for an even, icy finish. Ideal for clients seeking a uniform blonde look with maximum brightness.

    Preferred Rate: $575+
    Bundle: Bleach & Tone + Gloss $675+ (Preferred: $650+)

  • Platinum Card

    $700+

    Every Strand Foiled to Platinum

    A dramatic, all-over platinum transformation. Every strand is foiled and lightened from root to tip, leaving no natural color behind. This service creates a complete, solid platinum blonde look — different from highlights, which leave depth and dimension.

    Preferred Rate: $625+
    Bundle: Platinum Card + Gloss $725+ (Preferred: $700+)

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Add-on Services

All appointments require a deposit and are subject to our cancellation policy.

John Francis Beauty
Bleach & Tone / Platinum Card FAQs

What is the difference between a bleach and tone and a platinum card service?
A bleach and tone focuses on achieving a lighter blonde result, while a platinum card involves full-head saturation lightening for maximum brightness, consistency, and platinum clarity.
Is platinum blonde safe for previously colored hair?
It depends on the condition and history of the hair. John carefully evaluates structural integrity, previous color work, and long-term goals before recommending platinum transformations.
How often should platinum blonde hair be maintained?
Most platinum guests return every 4–8 weeks depending on natural regrowth, brightness goals, and desired maintenance level.
Why do Beverly Hills blonde clients choose John Francis?
John Francis is known for creating refined, dimensional blondes that prioritize hair integrity, longevity, and natural grow-out. His work spans private clientele, editorial projects, major film festivals, and celebrity styling, bringing both technical precision and real-world experience to every appointment.
Can platinum blonde be customized to different skin tones?
Yes. Every platinum service is customized through tonal refinement and formulation techniques designed to complement complexion, eye color, and personal style.
What should I expect during a platinum blonde consultation?
Your consultation includes an assessment of your current hair condition, color history, desired result, and maintenance preferences. John will outline a personalized approach to achieve your blonde goals while protecting the integrity of the hair.

REQUEST YOUR APPOINTMENT

All appointments are personally reviewed and confirmed to ensure the highest level of service and attention. You’ll receive a confirmation and deposit request if your appointment is approved.


Requests including two or more services will be personally reviewed. You will receive a confirmation email with your finalized preferred pricing and appointment details.


Haircuts

BLONDE SERVICES

Balayage & Specialty Color

GRAY COVERAGE & BLENDING

COLOR CORRECTION

Smoothing Treatments

Spray Tan

Optional Enhancements

Referral Pair Offer: Please include your friend’s name & email in the Notes field when booking.”

Preferred pricing applied for 2 or more services.

Salon Rental Form

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Blonde Specialist Color Correction Request Consultation