Smoothing Treatments West Hollywood

Tame Frizz. Smooth Texture. Unlock Effortless Luxury.

Premium keratin and bond-repair treatments designed to reduce frizz, restore strength, and deliver long-lasting shine. 

Performed by John Francis using advanced salon-grade formulas in West Hollywood, often paired with precision haircutting, restorative hair repair treatments, or tailored gray blending services for enhanced softness and manageability.

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  • HED Luxury Keratin Treatment

    $350

    A professional keratin smoothing treatment that reduces frizz, shortens styling time, and creates smoother, shinier, more manageable hair while maintaining natural movement.

    Includes: Blow Dry Styling • Finished Signature Style

  • Cezanne Smoothing Treatment

    $350

    A formaldehyde-free keratin smoothing treatment that softens frizz, enhances shine, and improves manageability while preserving natural body and movement.

    Includes: Blow Dry Styling • Finished Signature Style

EVERY KERATIN TREATMENT INCLUDES

✓ Personalized Consultation
✓ Customized Professional Formula
✓ Signature Shampoo
✓ Blow Dry Styling
✓ Finished Signature Style

COMPLETE YOUR SMOOTHING TREATMENT APPOINTMENT

Clients investing $300 or more in Hair Color or Smoothing Services may add the Signature Precision Haircut for $125 when booked as part of the same appointment.

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Add-on Services

All appointments require a deposit and are subject to our cancellation policy.

Also Available

  • K18 Silk Press

    $150

    Bond repair + smoothing blowout.

    K18’s peptide-powered treatment paired with a silk press for smooth, glossy results. Ideal for refreshing hair between major smoothing services.

BEVERLY HILLS SMOOTHING TREATMENT FAQS

What is the difference between smoothing treatments and traditional keratin treatments?
Luxury smoothing treatments focus on softness, humidity control, shine refinement, and manageability while preserving natural movement and reducing excessive heaviness or stiffness.
Can smoothing treatments help with frizz in humid climates?
Yes. Smoothing treatments are commonly used to reduce humidity-related frizz, swelling, and excessive texture expansion while maintaining softer natural movement.
Will smoothing treatments make the hair completely straight?
No. Modern smoothing services are often customized to soften texture, reduce frizz, and improve manageability without fully removing natural body or movement.
Can smoothing treatments be combined with blonde or color-treated hair?
Yes. Many smoothing services are paired with luxury blonde, gloss, or restorative treatments to help maintain softness, reflective shine, and smoother long-term manageability.

John Francis

BEAUTY
WEST HOLLYWOOD

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