Bleach & Tone Platinum Blonde
West Hollywood

Icy brilliance for bold transformations

Transform your look with bold platinum blonde services in West Hollywood. John Francis delivers striking clarity and icy brilliance through bleach & tone and platinum card techniques.

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  • Bleach & Tone (Global Blonde)

    $600+

    A full transformation that lightens hair from roots to ends in one process, followed by a precision toner for an even, icy finish. Ideal for clients seeking a uniform blonde look with maximum brightness.

  • Platinum Card

    $700+

    A dramatic, all-over platinum transformation. Every strand is foiled and lightened from root to tip, leaving no natural color behind. This service creates a complete, solid platinum blonde look — different from highlights, which leave depth and dimension

  • Shine Gloss Boost (Add-On)

    $85-100

    Lustre Gloss – Illuminated Radiance

COMPLETE YOUR BLEACH & TONE PLATINUM BLONDE APPOINTMENT

Clients investing $300 or more in Hair Color or Smoothing Services may add the Signature Precision Haircut for $125 when booked as part of the same appointment.

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Add-on Services

All appointments require a deposit and are subject to our cancellation policy.

John Francis Beauty
Bleach & Tone / Platinum Card FAQs

What is the difference between a bleach and tone and a platinum card service?
A bleach and tone focuses on achieving a lighter blonde result, while a platinum card involves full-head saturation lightening for maximum brightness, consistency, and platinum clarity.
Is platinum blonde safe for previously colored hair?
It depends on the condition and history of the hair. John carefully evaluates structural integrity, previous color work, and long-term goals before recommending platinum transformations.
How often should platinum blonde hair be maintained?
Most platinum guests return every 4–8 weeks depending on natural regrowth, brightness goals, and desired maintenance level.
Why do Beverly Hills blonde clients choose John Francis?
John Francis is known for creating refined, dimensional blondes that prioritize hair integrity, longevity, and natural grow-out. His work spans private clientele, editorial projects, major film festivals, and celebrity styling, bringing both technical precision and real-world experience to every appointment.
Can platinum blonde be customized to different skin tones?
Yes. Every platinum service is customized through tonal refinement and formulation techniques designed to complement complexion, eye color, and personal style.
What should I expect during a platinum blonde consultation?
Your consultation includes an assessment of your current hair condition, color history, desired result, and maintenance preferences. John will outline a personalized approach to achieve your blonde goals while protecting the integrity of the hair.

John Francis

BEAUTY
WEST HOLLYWOOD

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