The Elite West Hollywood HED Keratin Treatment Designed for Resistant Hair
Sleek Control for Strong, Thick Textures
Designed for clients with coarse, dense, or unruly textures, our HED keratin formula delivers powerful smoothing with lasting shine.
Crafted by John Francis for maximum manageability without harsh chemicals.
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HED Professional Smoothing Treatment
$350A luxury keratin-based smoothing system designed to transform texture, eliminate frizz, and enhance lasting shine. Safe for color-treated hair.
Includes: Blow Dry Styling • Finished Signature Style
COMPLETE YOUR HED KERATIN APPOINTMENT
Clients investing $300 or more in Hair Color or Smoothing Services may add the Signature Precision Haircut for $125 when booked as part of the same appointment.
All appointments require a deposit and are subject to our cancellation policy.
Understanding the HED Formula
What makes the HED Formula different from traditional keratin treatments?
The HED Formula is positioned as a more restorative smoothing treatment focused on softness, manageability, and repairing the appearance of damaged hair while reducing excessive heaviness.
Is the HED Formula suitable for damaged or over-processed hair?
Yes. Many clients with chemically stressed, blonde, or compromised hair choose HED treatments to improve softness, control, and overall appearance.
Can the HED Formula reduce frizz without removing all texture?
Yes. The treatment is commonly used to soften texture and reduce frizz while maintaining more natural movement than aggressive straightening systems.
Who is a strong candidate for the HED Formula?
Guests dealing with dryness, excessive volume, frizz, or difficult styling routines often benefit from this type of smoothing treatment.
Can HED treatments be combined with luxury blonde services?
Yes. Many Beverly Hills blonde clients pair smoothing services with color appointments to improve shine, softness, and long-term manageability.