The Elite West Hollywood HED Keratin Treatment Designed for Resistant Hair

Sleek Control for Strong, Thick Textures

Designed for clients with coarse, dense, or unruly textures, our HED keratin formula delivers powerful smoothing with lasting shine. Crafted by our expert stylists for maximum manageability without harsh chemicals.

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HED Formula Keratin Treatment Pricing West Hollywood


Discover the HED Formula Keratin Treatment — a luxury salon-grade, formaldehyde-free smoothing system that delivers up to 12 weeks of frizz control, shine, and manageability while maintaining hair health and strength, with corrective work addressed through our color correction services and precision lightening by our Beverly Hills Blonde specialist.

  • HED Professional Smoothing Treatment

    $350+

    Hair Education Defined

    A luxury keratin-based smoothing system designed to transform texture, eliminate frizz, and enhance lasting shine. Safe for color-treated hair.

    Preferred Rate: $325+ (with 2+ services or new client referral)

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Add-on Services

All appointments require a deposit and are subject to our cancellation policy.

Understanding the HED Formula

What makes the HED Formula different from traditional keratin treatments?
The HED Formula is positioned as a more restorative smoothing treatment focused on softness, manageability, and repairing the appearance of damaged hair while reducing excessive heaviness.
Is the HED Formula suitable for damaged or over-processed hair?
Yes. Many clients with chemically stressed, blonde, or compromised hair choose HED treatments to improve softness, control, and overall appearance.
Can the HED Formula reduce frizz without removing all texture?
Yes. The treatment is commonly used to soften texture and reduce frizz while maintaining more natural movement than aggressive straightening systems.
Who is a strong candidate for the HED Formula?
Guests dealing with dryness, excessive volume, frizz, or difficult styling routines often benefit from this type of smoothing treatment.
Can HED treatments be combined with luxury blonde services?
Yes. Many Beverly Hills blonde clients pair smoothing services with color appointments to improve shine, softness, and long-term manageability.

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All appointments are personally reviewed and confirmed to ensure the highest level of service and attention. You’ll receive a confirmation and deposit request if your appointment is approved.


PLEASE NOTE

Clients booking two or more services will receive a personalized confirmation with their finalized pricing and appointment details.

Clients investing $300 or more in Hair Color or Smoothing Treatment services may add the Signature Precision Haircut for $125 when booked as part of the same appointment.


Haircuts

BLONDE SERVICES

Balayage & Specialty Color

GRAY COVERAGE & BLENDING

COLOR CORRECTION

Smoothing Treatments

Spray Tan

Optional Enhancements

Referral Pair Offer: Please include your friend’s name & email in the Notes field when booking.”

Preferred pricing applied for 2 or more services.

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Blonde Specialist Color Correction Request Consultation